First Week:

In week 1, students look at identifying what has made their sales slow down and how they might address this slowdown.

Second Week:

In week 2, students learn how to motivate employees to work harder at completing sales, completing multiple and add-on sales, and how to give better customer service so that consumers return to the store for repeat business.

Week Three:

In week 3, students look at how to reach consumers through store displays, advertisement, word-of-mouth, special events, and other methods.

Week Four:

In week 4, students look toward the future and how they can accomplish repeat business or create retail sales during slow times by creating customer databases, direct mail, and other methods. During this week, students prepare a report on what they have accomplished in their retail environment over the course of the four weeks and what they intend to complete in the upcoming months. In addition, a short multiple choice test is administered.